The Glow Recipe founders focus on constructing their model, the empowering results of skincare, and staying optimistic and proactive below stress.
As the saying goes, Rome wasn’t in-built a day. Neither was the success of Glow Recipe, a clear magnificence model impressed by fruit and enjoyable. What initially started in 2014 as a curated website of prime Okay-beauty merchandise grew to become its personal cult skincare line in 2017. (Also spectacular was additionally a profitable pitch on Shark Tank alongside the way in which.)
We chatted with Sarah Lee and Christine Chang, Glow Recipe founders and co-CEOs, in regards to the model’s journey and skincare as self-care.
Q&A with Glow Recipe Founders
What’s the Glow Recipe mission?
Sarah: At Glow Recipe, we intention to make skincare efficient, straightforward, and enjoyable. It shouldn’t should be a chore, however one of the vital pleasurable self-care moments of your day. We’re enthusiastic about pairing superfruits with efficient substances and sensorial textures. With each launch, we wish to proceed to offer thrilling, game-changing merchandise for our magnificence neighborhood.
In what methods do you discover skincare empowering?
Christine: I really like that skincare really has one thing for everybody, no matter race, background, and gender. Inclusivity and variety are core to our values, so we make a acutely aware effort to function fashions of all completely different pores and skin sorts, tones, and textures in our visible campaigns.
Next, we’re impressed by the strategy to skincare we grew up with in Korea, the place skincare is a every day self-care second. With Glow Recipe, we needed to offer merchandise and in-depth ingredient training that would assist everybody on their private skincare journey.
That stated, it’s rewarding to see our neighborhood construct a relationship with their pores and skin and its ever-evolving wants exterior of a set pores and skin sort. We love providing our neighborhood alternatives to make the very best decisions based mostly on how their pores and skin feels on a day-to-day foundation.
What’s been your proudest second to date?
Sarah: When we launched our Watermelon Glow Sleeping Mask, we have been so shocked and humbled by the help. We bought out a number of instances and amassed a waitlist of 1000’s. To have our namesake model launch be so nicely acquired was past our wildest desires. The reactions from everybody really validated our function and formulation philosophy.
Since the start, we’ve been fortunate to work with superb retail companions each within the US and internationally. It took lots of onerous work and sporting a number of hats from the beginning, however we’re lucky to have a tremendous staff behind us now.
What’s been your largest problem?
Christine: Given the world occasions in early 2020, retail storefronts closed shortly earlier than our product launch for the Watermelon Pore-Tight Toner. Our collective staff had put a lot work into bringing this formulation—a real labor of affection—to life, and we needed to guarantee that the launch did this justice!
As a digitally native model, we have been lucky to have the ability to pivot rapidly. We adjusted our content material technique and maximized our model friendships to offer customers with well timed, out-of-the-box content material they have been searching for. As a outcome, our staff was hyper-focused on a digital technique that truly made our Watermelon Pore-Tight Toner launch essentially the most profitable one so far.
How do you keep optimistic in instances of uncertainty?
Sarah: During attempting instances, it’s actually essential to be a supply of positivity for your self, and particularly for the staff that appears to you for management. Even whereas the pandemic has affected our every day lives, we be certain to examine in with one another continually and do our greatest to create a semblance of normalcy. We nonetheless rejoice staff birthdays and completely happy hours just about. We additionally guarantee that our staff members really feel supported and heard; it’s important to remain united when confronted with adversity.
Work apart, self-care stays extraordinarily essential. Of course, my skincare routine is an enormous a part of that. It permits me time on the finish of the day to examine in with myself and deal with the second. It’s really a therapeutic approach for me to remain optimistic.
What are your go-to cures to beat stress?
Christine: I really like taking scorching baths at any time when doable, and I normally apply a face masks and a hair masks. (Multi-masking with the Watermelon Glow Mask on my T-zone and Avocado Melt Mask on my U-zone is my go-to recipe!) I additionally wish to learn a guide or hearken to a podcast. Alone time is treasured to me, because it permits me to loosen up and unwind. I’m not solely away from my laptop and cellphone, however I even have a second to assume and create.
What easy pleasures hold you cheerful?
Sarah: Every day, I put aside time for my husband and I to prepare dinner collectively. Making dinner each night time is comfortingly routine whereas nonetheless providing the chance to be artistic. I really like attempting new recipes. Most importantly, it’s great to do that every day small mission collectively—one thing that we hardly did earlier than quarantine.
Inspired by the Glow Recipe founders’ tales? Check out our Q&As with the founders of our different favourite skincare manufacturers, together with Ursa Major and GLAMGLOW.