From 9 to five, Serena Kerrigan is a producer and host for Refinery29. But each on and off the clock, she’s SFK. (The ‘F’ stands for a daring, in-your-face expletive.) You can consider SFK as Beyonce’s Sasha Fierce. She’s “larger than life, extra, and unapologetically herself,” qualities which have culminated into one more moniker and profession trajectory: Queen of Confidence.

In her new R29 YouTube sequence, “Ask Serena,” SFK makes use of her unabashed humor and positivity to empower younger girls to be assured and brave. To have a good time the sequence launch, we requested her about all issues confidence, exercises, and wellness.

how did you turn into the “Queen of Confidence”?

It took me some time to determine who SFK really was. She didn’t fall right into a sure area of interest, and my Instagram felt like a portfolio of thirst traps. Since individuals advised me my social media didn’t precisely signify who I used to be, I attempted portray a greater image of what I wanted to embody. From there, I noticed I needed SFK to be the epitome of confidence.

Gaining confidence takes time, and you must work at it as you’d with anything. I projected a picture of confidence out into the world after I didn’t have it, and finally it turned actual. The extra I considered myself as stunning, highly effective, and robust, the extra I started to imagine it. It’s like taking part in a trick along with your thoughts. And belief me, it really works.

What impressed you to kickstart your wellness routine?

I went to Israel final 12 months and ate a lot hummus that I gained 10 kilos in 10 days. I used to be method over my regular weight and wallowed in self-pity, however didn’t actually do something about it. My mother advised me I used to be simply making excuses—that if I actually needed to make a change, I had the ability to take action. She, as at all times, was proper. So at some point I simply determined to commit. I didn’t wish to do a bootcamp or a fad food plan. I needed to make way of life adjustments that will seamlessly match into my life.

what’s the key to your success with it?

When I obtained outcomes, so many individuals messaged me on Instagram asking for my secret. The secret is constantly doing the work. I get up actually early and work out at the very least 4 instances every week. I pack my very own lunches and attempt to restrict indulging to the weekend. Yes, typically I sleep in and sure, typically I eat a complete pint of ice cream—however for probably the most half, I’ve a routine and persist with it. There’s no fast repair or simple answer in life. If you need one thing badly sufficient, you’ll do no matter you possibly can to make it occur.

How has your new routine impacted different AREAS of your life?

My whole health journey has been life-changing, however not simply due to the bodily outcomes (though I do look scorching!). The finest takeaway was feeling empowered to indicate my vulnerability. I began to document movies on the fitness center half asleep, dripping in sweat with none make-up, lifting weights. It was like a peek backstage at an unpolished model of myself. It was an enormous turning level as a result of I noticed that exhibiting this vulnerability wasn’t scary in any respect. If something, it really helped me construct a fair greater following as a result of it exhibits that I’m actual. I’m not a supermodel or an athlete. I’m only a 25-year-old curvy lady placing within the work whereas I juggle my full-time job and loopy social life. If I can do it, anybody can.

What are your holy grail magnificence and wellness picks?

I swear by Giorgio Armani Luminous Silk Foundation and Hourglass Unreal Lip Gloss in Canvas. And clearly the Queen of Confidence wants a highlighter that shines like the highest of the Chrysler Building; Becca Champagne Pop does simply that.

In phrases of wellness, I take HUM’s Ripped Rooster to complement my exercises and Red Carpet to glow. And as soon as every week, I am going to an infrared sauna at Higher Dose to sweat every part out. I normally deliver a guide or simply sit nonetheless and ponder life. It’s an effective way for me to disconnect. I’ve additionally been going to remedy constantly since I used to be seven years outdated. I’m an enormous advocate of prioritizing psychological well being, and imagine everybody ought to attempt remedy at the very least as soon as. We all can enhance and will wish to be and do higher.

What’s your recommendation for when girls really feel down on themselves?

First and foremost, be mild on your self! I additionally assume it’s vital to encompass your self with individuals who elevate you up, who’ll let you know how stunning or good you might be while you want a lift. Additionally, I’m an enormous believer in manifestation. You alone are answerable for your confidence and happiness. If one thing actually bothers you, what are you able to do to alter it? You have far more energy than you assume. The first steps are acknowledging your strengths and talking positively about your self. If you received’t, why would anybody else?

What’s one of the simplest ways to spice up your temper, Queen of Confidence-style?

Put on one thing that makes you are feeling attractive (or nothing in any respect), throw on some lip gloss, play “Run the World (Girls)” by Beyonce, and dance in entrance of the mirror. Also, pushing your self mentally and bodily by way of train works wonders.

What’s probably the most influential recommendation you’ve ever been given?

“No one will love you until you love yourself.”

Tell us about your new YouTube sequence, “Ask Serena.”

Last 12 months a co-worker requested me, “If you could have a YouTube series about anything, what would it be?” My reply was “confidence”—however how may I translate that right into a digital sequence? I believed concerning the Q&A characteristic on Instagram, which has turn into a staple of my model. Women ask me tons of questions associated to confidence and I reply instantly. But what about IRL? Now that I really feel empowered, I wish to commit my life to empowering others. That’s what “Ask Serena” is. It’s a method for me to assist girls understand they’re answerable for their narrative and self-perception, and shouldn’t care about what others assume.

Where do you see SFK sooner or later?

My aim for this 12 months was to develop and produce my first YouTube sequence. Next 12 months, I hope I’ll have produced one other season (fingers crossed!). Going ahead, I hope to amplify my message as a lot as doable. I’m at the moment researching life teaching applications so I can get a certificates. If I’m the Queen of Confidence, then I actually need to know my stuff, proper? I used to think about of myself as the subsequent Chelsea Handler, so I’d like to host a late-night discuss present. I additionally wish to be one of the best dressed on the Met Gala. Land a marketing campaign with Chanel. And purchase my mother and father a home within the Hamptons. You know, the standard.

Follow SFK on Instagram in your every day dose of fierceness, enjoyable, and vogue. Also make sure to take a look at her Refinery29 sequence, “Ask Serena,” on YouTube.


Please enter your comment!
Please enter your name here